Shan Zekun Paper review: What does economic research tell us about cross-border e-commerce in the EU Digital Single Market?
The article is mainly about the EU wants 50% of its citizens to shop online and 20% to engage in cross-border online trade by 2015. Achieving the first goal will depend to a large extent on consumers' comfort with online activities. The main purpose of this working paper is to bring together the results of recent research into a coherent framework. There is a perception that various regulatory barriers, interoperability issues and market segmentation strategies still stand between online co…